Strategic IP advice
that supports your business
We help you make strategic decisions about patents, trademarks, designs and other intellectual property assets based on your business objectives. We take a broader perspective and help you integrate IP considerations into your business strategy. Our advice helps you identify opportunities, manage risks and focus your efforts where they matter most.

Experience
We have extensive experience in providing IP advice to businesses across different industries and at different stages of development.

Expertise
Our specialists combine intellectual property expertise with technical knowledge and commercial insight.

Advice
We help you see the bigger picture, assess opportunities and risks, and make well-informed decisions about your intellectual property assets.
IP as part of your business strategy
Decisions about patents, trademarks, designs and other intellectual property assets can have a significant impact on investments, product development, market entry and future business opportunities. IP considerations should therefore form an integral part of your business strategy.
A structured approach to intellectual property can reduce risks, strengthen competitiveness and create better conditions for innovation, commercialisation and growth. We advise on areas including Freedom to Operate (FTO) analyses, competitor monitoring, due diligence, portfolio management and IP training.
Questions and answers
Strategic IP issues can arise in many different situations – from product development and market launch to investments, transactions and portfolio management. Below, we address some of the key questions about how intellectual property can support your business.
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Intellectual property assets can be critical to a company’s competitiveness and development. By taking an active approach to patents, trademarks, designs and other rights, businesses can create value, strengthen their market position and reduce commercial risks.
We help you integrate IP considerations into your business strategy and assess which actions should be prioritised based on your business objectives and circumstances. This provides a stronger basis for strategic decisions and helps you develop and use these assets in ways that support your long-term objectives. -
Developing a new product does not automatically mean that it can be launched without risk. Other parties may hold patents that restrict your ability to manufacture, market, sell or use a particular solution. An early assessment of the IP landscape can therefore be important for identifying potential obstacles and possible courses of action.
Through FTO analyses, patent landscape analyses and other targeted searches, we identify and analyse relevant patents based on the specific question at hand. The results can support well-informed decisions and help reduce the risk of costly disputes or late changes in product development. -
Patent applications and other IP registrations can provide valuable insights into the market and technological developments in a particular field. Ongoing monitoring can help you identify new opportunities and risks and take action at an early stage.
We help you keep track of competitors and developments in relevant markets and technology areas through targeted monitoring. This can be tailored to your business and focus on specific companies, technologies or IP rights, providing a stronger basis for strategic decisions about product development, market opportunities and future initiatives. -
When considering investments, acquisitions or other changes, it is important to understand the intellectual property assets within your business, how they are protected and how well they support your commercial objectives. A review can also reveal gaps in protection and areas where the portfolio may need to be developed.
Together with you, we analyse your IP portfolio through IP due diligence and other forms of assessment to identify risks and highlight areas for improvement. The results provide a clear basis for decision-making and can support investments, transactions and future planning. -
Knowledge of intellectual property can be critical to avoiding costly mistakes and identifying opportunities at the right time. At the same time, IP is a complex area and is rarely a natural part of many professional or academic backgrounds. A better understanding of IP makes it easier to identify relevant issues and address them before important decisions are made.
We provide courses, presentations and other training tailored to your organisation’s needs. The content can range from a general introduction to intellectual property to in-depth sessions on specific issues and areas, with a focus on what is relevant to your business.
Find the right expert
for your strategic IP needs
Our people Our services
Patents
We help you protect technical innovations and develop a patent strategy aligned with your business objectives. We support you throughout the patent process – from initial assessment and filing to managing and developing patent portfolios.
Trademarks
We help you protect your trademarks and strengthen their long-term value. Our expertise spans trademark strategy, registration and ongoing portfolio management, providing a strategic approach to managing your trademark portfolio.
Design
We help you protect the appearance of your products and develop a well-considered strategy for your design rights. From initial assessment and registration to ongoing portfolio management, we ensure that your design protection evolves in line with the needs of your business.
IP Disputes
We help you navigate infringement matters, oppositions and other intellectual property disputes. We represent both rights holders and parties defending against third-party claims, developing a strategy tailored to each situation.
Commercial Law
We help you navigate commercial legal matters involving intellectual property. This may include agreements, licensing, collaborations, commercialisation and trade secrets – providing a clear and sustainable legal framework for your business.