Trademarks that
create long-term value
We help you protect and develop your trademarks in line with your business objectives. Combining legal and commercial expertise, we advise on everything from registration and portfolio strategy to ongoing management. Our advice is designed to give you a strong foundation for building, protecting and increasing the value of your trademarks over time.
Experience
We have extensive experience in trademark matters and work with everything from individual trademarks to large international portfolios.
Expertise
Our trademark attorneys and attorneys-at-law combine specialist expertise in trademark law with a strong understanding of commercial considerations.
Advice
We provide strategic advice on trademark registration, scope of protection, choice of markets and trademark portfolio management.
Trademarks for a clear position on the market
A strong trademark is often one of a business’s most valuable assets. It helps customers recognise products and services, builds trust and strengthens the identity and competitive position of the business.
Effective trademark protection can strengthen your market position, reduce risks and create commercial opportunities. We help you develop a strategy that takes account of your business objectives, growth plans and future direction.
Questions and answers
Trademark issues can arise at different stages – from the initial assessment and registration of a trademark to the development and management of an international trademark portfolio. Below, we address some of the key questions relating to trademark protection and strategy.
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A registered trademark gives you the exclusive right to use the mark for the goods and services covered by the registration. This may include company names, product names, logos or other signs that enable customers to identify and distinguish your products and services from those of others.
We help you explore the options for registration, choose an appropriate filing strategy and handle the registration process. Well-designed trademark protection provides a solid foundation for using and developing your trademark as your business evolves. -
Trademark protection should reflect how the trademark is used today as well as how its use may develop over time. Deciding which goods and services to include in the registration and where protection is needed are therefore important strategic considerations. A carefully defined scope of protection also provides greater flexibility as the use of the trademark changes.
Based on your business needs and plans, we help define an appropriate scope of protection and make the necessary choices regarding goods, services and markets. This allows the protection to cover both current use and future plans for the trademark. -
A trademark strategy should reflect the role of your trademarks in the business, how they are used and the markets in which you operate. This may involve deciding which trademarks to prioritise, how they should be protected and how the portfolio should be developed and managed over time.
We work with you to review your needs and set priorities from both a legal and commercial perspective. This may include new registrations, geographical priorities, monitoring and the ongoing management of existing rights. -
Trademark rights are territorial, so protection needs to reflect the countries and regions where the trademark is used or will be used. Depending on the countries concerned, protection can be obtained through national registrations, an EU trade mark registration or the international Madrid System.
We guide you through the different filing routes and help you plan your protection based on how the trademark is used, your business plans and existing rights. We then handle the applications and the process that follows in the countries and regions where protection is needed.
Find the right expert
for your trademark needs
Our people Our services
Patents
We help you protect technical innovations and develop a patent strategy aligned with your business objectives. We support you throughout the patent process – from initial assessment and filing to managing and developing patent portfolios.
Design
We help you protect the appearance of your products and develop a well-considered strategy for your design rights. From initial assessment and registration to ongoing portfolio management, we ensure that your design protection evolves in line with the needs of your business.
Strategic IP Advice
We help you make strategic decisions about your intellectual assets in line with your business objectives. This may involve developing IP strategies, assessing freedom to operate and prioritising the right actions for your business.
IP Disputes
We help you navigate infringement matters, oppositions and other intellectual property disputes. We represent both rights holders and parties defending against third-party claims, developing a strategy tailored to each situation.
Commercial Law
We help you navigate commercial legal matters involving intellectual property. This may include agreements, licensing, collaborations, commercialisation and trade secrets – providing a clear and sustainable legal framework for your business.